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Elevated essentials styled by Sussanne, Malaika and Bipasha


In early 2012 our search for the ultimate white shirt lead us to start a homegrown brand for crisp desk to dinner essentials. Formerly, and, at we put together a closely edited signature collection of inspired pieces for the home and wardrobe styled by pros with a keen sense of chic.


Our savvy Style Editors Sussanne Khan, Malaika Arora
and Bipasha Basu ingeniously define collections, colour stories and game changing silhouettes inspired by international trends, mindful of our Indian-modern lifestyles. As stylists they discover supper must-haves, wardrobe heroes and head-turning accessories - signature essentials for your everyday.



Super stylists and Editors Sussanne, Malaika and Bipasha work closely with the (all women) team to thoughtfully create standout capsule collections with modern tailoring and masterful finishes with sole attention to flatter and compliment our varied body shapes.

As stylists for polished women from Kashmir to Kanyakumari, they add a fresh spin on what, how and where to wear while ensuring an applause worthy brunch setting - at smart prices.



To keep our wardrobes and collections afresh, we team up with Guest Editors - our favourite designers every once in a while. Exclusive, limited edition pieces at smart prices are our mainstay, and you can expect just that from our collaborations with Payal Singhal, Nikhil Thampi, Narendra Kumar, Malini Ramani and so many more.



To ensure you can touch, feel and try our signature pieces, you will find us popping-in at little spots across the country. Follow us on Facebook to stay updated.


We love that you love us! Your images give us an everyday boost and we look forward to spotting our next shoe and swimsuit on your feeds. Follow #TheLabelDiaries on instagram to find like minded, style forward women. Our aim is to inspire you to live everyday with fabulous flair with our irresistibly chic separates and elevated home essentials - to perfect that pre-meeting, pre-party, pre-anything look that defines your mood with a signature look of now.

You loving us
Be inspired by like minded women wearing the #THELABELLIFE


Most of our employees started out as customers. Which is why the team naturally takes a customer-minded approach to the work each and every day. From our collections to our customer delight efforts, our 60+ all women team strives to ensure our package brings a smile to your face. This is a group effort. And we thank you for letting us love what we do. We are always on the look out for like minded, brilliant women like you. Join the team by writing into



We are based out of Mumbai - which colours our curious mindset with every shade of yellow. You can join us on the ubiquitous local train, at the oldest jazz jam and the newest deli via our social channels and read along with our #TheLabelBookClub. Follow us on instagram.



Please write to for more information