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Elevated essentials styled by Sussanne, Malaika and Bipasha

Elevated essentials

A trend-forward classic that never lets you down - and always flatters.
Super stylists and Editors Sussanne, Malaika and Bipasha work closely with the
(all women) team to thoughtfully create wardrobe-defining
and home-perfecting pieces that become building blocks
of your insipred day to day living.
Think 'The Ultimate White Shirt' and 'The Brunch-Perfect Cheese Platter'.
As stylists, they discover supper must-haves, wardrobe heroes
and head-turning accessories - basically elevated essentials just for you.

Tailored to perfection

The making of that ultimate white shirt has a journey of its own.
Our happy in-house team of designers put in their all
to craft, tailor, sample, and finally produce every style you see.

Made to love you

Armed with modern tailoring and masterful finishes,
the sole attention to flatter and complement our varied
Indian body shapes is key.

Limited edition

Because we invest much thought and detail to each style we craft,
we consciously produce lesser styles in key silhouettes.
Hence, that drop waist dress you love, is quite literally a Limited Edition style.

Guest collaboration

To keep our wardrobes and collections afresh, we team up with Guest Editors
- our favourite designers every once in a while.
Exclusive, limited edition pieces at smart prices are our mainstay,
and you can expect just that from our collaborations
with Payal Singhal, Nikhil Thampi, Narendra Kumar, Malini Ramani
and so many more.

An Ode to 9-to-9 days

It's all about marrying form with function.
In-keeping with trends, we pay homage to your long 9-to-9 days by helping add
to your closet transitional pieces that can be taken from dawn to dusk seamlessly.
Think a wide belt to cinch that shift dress and swapping sliders for block heels.

Personal shopping

We curate easy-to-wear everyday looks and help you shop those looks,
so your work and weekend wear is always inspired.

Get inspired

Inspired by you and to keep you updated, we discover the latest reads,
the most delicious plum cakes, and organic skincare brands,
and more on our Instagram @thelabellife

Oh, Mumbai

We are based out of Mumbai
- which colours our curious mindset with every shade of yellow.
You can join us on the ubiquitous local train,
at the oldest jazz jam and the newest deli via our social channels,
and read along with #TheLabelBookClub. Follow us on Instagram.

You loving us
Be inspired by like minded women wearing the #THELABELLIFE
Our stores


Sunday surprise

Every Sunday, we take a bestseller/s at a flat price for 24 hours.
Why? Because we love you. Read more here.

Wrapped with love

Our packaging is made with pre-loved wares and is 100% recyclable.
Our jewellery reaches you in signature boxes, and with every season
we send you additional love by way of sweet giveaways.

Pop ins

We love meeting you and to ensure you can touch,
feel and try our elevated essentials,
you will find us popping-in at little spots across the country.
We ensure your experience is nothing short of signature.
Follow us on Facebook to stay updated.

Gift giving is always a good idea

Play ultimate host, best friend, cool mom or
supportive colleague with pre-packaged gift boxes.